Pricing work sized to the decision in front of you.
We design a unique approach for every engagement, together.
Two days. One pricing decision made.
1–2 days · on site or remote · leadership teamsFor teams who are at the early stages of their portfolio development, pricing innovation, or go-to-market.
Who it is for.
Technology leaders launching or repricing an offering; founding teams ahead of a funding round; executive teams that have debated pricing for long without a decision.
What happens.
We arrive with a diagnosis of your current model and market dynamics. Day one maps your value model. Day two builds the pricing and packaging options and the decisions to get there. The team leaves with alignment, its rationale, and a plan.
What you leave with.
- A chosen pricing and packaging direction
- The value model
- A plan with owners
- The open questions the Pricing Lab or a new pricing architecture should answer next
A diagnostic measured in days.
2–4 weeks · remote · product, finance and sales leadsA fast, structured test of your future pricing, packaging, and commercial architecture.
Who it is for.
Companies with multi-product platforms; portfolios growing with AI capabilities; teams that need evidence before a larger investment.
What happens.
The Lab offers a comprehensive research design to gather qualitative and quantitative insights from and model the opportunities across current and future customer base.
What you leave with.
- A growth model and strategy
- A tested and validated pricing direction
- Executive alignment
- Recommendations for next levers and steps
The full commercial architecture.
8–16 weeks · dedicated team · board-level sponsorshipA pricing architecture and go-to-market strategy your teams can execute with clarity and confidence.
Who it is for.
Enterprises re-platforming around AI; companies integrating an acquisition into one commercial model; vendors moving from Software-as-a-Service to Resolution-as-a-Service.
What happens.
We design the pricing, packaging, contract levers, and governance that connect strategic direction to successful execution. We support go-to-market and launch through enablement, tool development, and customer communication plans.
What you leave with.
- The commercial architecture: offers, tiers, value metrics, price points, terms
- Financial model and migration plan for the installed base
- Sales enablement and deal governance
- The metrics that let you defend the return on intelligent systems